What Can You do With a Marketing Degree?
Marketing is the business of promoting and selling products or services. There are various types of marketing degrees available to pursue. While the degree will most like be a Bachelor of Science degree with a marketing concentration, even the marketing concentrations vary. But what can you do with a Marketing Degree? Let's take a look.
Types of Marketing Degrees
The various degrees available will give you a wide selection to choose from. Here are some popular options:
Digital Marketing
This option covers all aspects of a company's online marketing strategy: social media outreach, market research, search engine optimization, brand management, email newsletters, and conversion.
Marketing Communications
In this field, you will learn how to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies.
Public Relations
PR specialists write news releases, work with reporters, arrange interviews, act as a spokesperson, write speeches, and manage an organization’s communications. PR degree programs include courses on public affairs, media relations, communication, writing for interactive media, investor relations, strategic communications, and crisis management.
Marketing Research and Analysis
These specialists gather information about customers or target markets, identify marketing opportunities, and monitor marketing performance. To earn the degree, you must study business research methods, strategic marketing, market research methods, user behavior, opportunity assessment, and financial reporting and analysis.
Marketing Management
Marketing managers develop marketing strategies, engage in brand audits, plan for strategy implementation, and evaluate and revise campaigns or projects.
Social Media Marketing
These specialists implement and assess social media strategies and create useful social and digital media marketing campaigns across platforms. For instance, implementing one strategy over disparate platforms, such as Instagram versus Twitter, for example.
Integrated Marketing Communications
This degree specializes in combining the study of marketing strategies with consistent messaging communication platforms. Integrated marketing communications coursework covers public relations, advertising, social media, direct marketing, and sales promotion.
Marketing Careers
With any one of the above degrees, you can find a position that fits your credentials. Monster.com, one of the premiere job hunting websites, offers the following list, whether you're looking for a job on the creative, business, technical, or analytical side of the industry:
- Account Executive
- Advertising
- Agency Public Relations Director
- Assistant Marketing Manager
- Assistant Media Planner
- Assistant Product Manager
- Assistant Project Manager
- Associate Creative Director
- Associate Product Manager
- Associate SEO Product Manager
- Brand Ambassador
- Brand Manager
- Brand Marketing
- Business Development
- Communication Specialist
- Community Relations Specialist
- Concert Promoter
- Construction Marketing Director
- Consulting
- Consumer Market Researcher
- Corporate Communications
- Corporate Public Relations
- Creative Director
- Digital Marketing
- Direct Mail Jobs
- Direct Marketing
- Director of Advertising Sales
- Director of Communication
- Director of Marketing
- Director of Online Marketing
- Director of Search
- Director of SEO
- Director of Social Marketing
- E-Commerce Marketing Manager
- Email Marketer
- Employee Communications
- Entry-Level Marketing
- Event Coordinator
- Fashion Marketing
- Field Marketing Manager
- Graphic Designer
- Hospital Communications
- Hospital Marketing Director
- Inside Marketing Associate
- Interactive Marketing Analyst
- International Marketing
- Internet Marketing
- Inventories Marketing Manager
- Junior SEO/SEM Analyst
- Magazine Advertising Manager
- Market Analyst
- Market Development Manager
- Market Research Analyst
- Marketing Communications Coordinator
- Marketing Director
- Marketing Distribution and Promotion Director
- Marketing Executive
- Marketing Management
- Marketing Representative
- Marketing Research Assistant
- Marketing Research Manager
- Marketing Vice President
- Media
- Multimedia Creative Director
- New Product Development
- Online Ad Ops Campaign
- Operations and Marketing Manager
- Organic Search Specialist
- Part-Time Marketing
- Pharmaceutical Marketing
- Pricing Analyst
- Product Development Analyst
- Market Research Analyst
- Marketing Communications Coordinator
- Marketing Director
- Marketing Distribution and Promotion Director
- Marketing Executive
- Marketing Management
- Marketing Representative
- Marketing Research Assistant
- Marketing Research Manager
- Marketing Vice President
- Media
- Multimedia Creative Director
- New Product Development
- Online Ad Ops Campaign
- Operations and Marketing Manager
- Organic Search Specialist
- Part-Time Marketing
- Pharmaceutical Marketing
- Pricing Analyst
- Product Development Analyst
Can you say, "WHEW!" That's a lot of jobs available for those with a marketing degree. This popular job market is growing as technology grows. This may just be the best time to get in on the ground floor.
Salary Expectations
Now, are you wondering what to expect when it comes to salaries? According to the Bureau of Labor Statistics, each of the above job titles has a varied outlook and salary range. We’ve chosen just a few to give you a sense of the market.
Digital Marketing Managers have a median salary of $64,000 per year. Digital marketing managers, like other marketing managers have an expected 9 percent growth rate between now and 2026.
Marketing Communications Managers have a median salary of around $135,000 annually with an expected job growth of 10 percent in the next seven years.
Public Relations specialists make a median salary of $58,000 per year with an expected job growth of 9 percent over the next seven years.
Marketing Research Analysts make an average salary of around $63,000 per year and the job growth is expected to reach 23 percent by 2026.
Marketing Managers make about $130,000 annually and expect a job growth rate of 10 percent by 2026.
Social Media Marketers earn approximately $50,000 annually with an expected job growth rate of 9 percent in the next seven years.
Integrated Marketing Communications specialists have a median salary of about $100,000 per year and the job market is growing at around 9 percent.
Conclusion
Wherever you decide to focus in the marketing field, you can expect to find a position in any number of companies or institutions while earning a great base salary with room to improve.
